Apple names new boss to replace Tim Cook after 15 years
Apple has appointed John Ternus as its new chief executive officer, replacing Tim Cook who led the company for 15 years. Cook will step down in September and assume the role of executive chairman.
Apple's board has ended Tim Cook's 15-year tenure as chief executive officer. Cook will step down in September 2026 and remain as executive chairman of the board.
His replacement is John Ternus, a veteran hardware engineer known for his expertise in design and innovation. Ternus has been instrumental in developing Apple's most advanced products and technologies. The appointment signals a strategic shift toward accelerating the company's artificial intelligence and silicon initiatives.
During Cook's tenure, Apple's market value grew from $350 billion to $4 trillion. However, the company has faced criticism for falling behind competitors in AI. Ternus's appointment demonstrates Apple's commitment to closing this gap and positioning itself as a leader in the next computing era.
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