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Goldman Sachs analysts cut their 2026 global smartphone shipment forecast by 2.4 percent, citing a sudden spike in DRAM and NAND prices squeezing manufacturer margins. Apple, Xiaomi and Samsung are flagged as the most exposed brands. HBM prioritisation in supply chains is also feeding through.
Apple said it will raise prices on some products as AI-driven demand for memory chips pushes costs to record highs. The company plans staged increases on iPhones and other devices to protect margins. Goldman Sachs trimmed its global smartphone market estimates citing high memory costs.
The AI buildout has triggered an unprecedented squeeze in global DRAM and NAND supply, with CNBC reporting that even Apple is losing the price leverage it long enjoyed. Goldman Sachs trimmed global smartphone shipment estimates this week citing higher memory costs. Analysts warn consumer device prices will rise into the holiday cycle.
According to MarketWatch, AI demand is keeping memory-chip supply short and pushing Micron stock higher. Analysts say demand will outpace supply in the near term despite efforts to add manufacturing capacity. Large buyers including Apple face mounting cost pressure.
Intel shares jumped 11% after President Donald Trump said the company would manufacture chips for Apple in the United States. Analysts said the deal might start small in volume but marks a significant political and strategic win for Intel's foundry ambitions.