Meta to test AI subscriptions, with cheapest plan at $7.99 a month
Meta has confirmed it will begin testing two subscription plans for its AI offerings, with the cheapest priced at $7.99 a month. The move marks a fresh step in the race among tech firms to turn AI into recurring revenue. Pricing and features may change during the trial.
Meta confirmed on Wednesday that it will begin testing two subscription plans for its AI products, with the cheapest tier set at $7.99 a month, CNBC reported. It is the company's clearest move yet to charge consumers for AI features it has largely offered free.
The step comes as rivals including OpenAI and Google sell paid AI tiers, intensifying competition to convert assistant usage into recurring revenue. Analysts have questioned how quickly such consumer subscriptions can scale.
Meta did not detail the full feature set or the markets where the plans will appear, and said pricing and features could change during the trial. This article is not investment advice.
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