Amazon starts selling its AI shopping technology to other retailers
Amazon has begun selling the AI shopping technology it built for its own platform to other retailers. The company said it has already signed up fashion brand Kate Spade as a customer for the service.
Amazon has started licensing the AI shopping tools it developed for its own website to other retailers. The company said the technology, which covers features such as product search, recommendations and customer assistance, can be integrated by outside brands into their own platforms.
According to Amazon, luxury fashion label Kate Spade is among the first customers for the service. The move is seen as part of the company's effort to turn its consumer-facing AI investments into a new revenue stream, placing Amazon alongside rivals such as Google and Microsoft in selling enterprise AI.
The step comes as artificial intelligence spreads rapidly across the retail sector, with brands adopting such tools to personalise customer experience and lower operating costs. This article is for general information and is not investment advice.
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