Chinese fast-fashion giant Shein agrees to buy apparel retailer Everlane
Singapore-headquartered Shein has agreed to acquire San Francisco-based sustainable apparel brand Everlane. The deal is reported at $320 million and marks a shift by Chinese fast fashion toward ethical-production positioning.
Shein said it has signed a binding agreement to acquire San Francisco-based sustainable apparel brand Everlane in an all-cash deal worth $320 million. The acquisition is contingent on the closure of FTC and European Commission antitrust reviews expected by mid-September. Everlane reported 2025 revenue of $487 million and an operating loss of $23 million.
According to Investing.com citing Bloomberg, Shein will preserve Everlane's 'transparent costing' model and its audited Vietnam-Portugal supply chain as a standalone business unit. Shein Chief Executive Donald Tang said in a statement that the two brands' value propositions are 'complementary', and founder Michael Preysman will remain as a transitional adviser. ESG investors noted Shein's pledge to publish an annual public audit of Xinjiang-origin cotton.
The deal arrives as US-China fashion-retail tensions re-escalate. The Trump administration last month tightened the de minimis exemption on shipments under $800. According to Wedbush analyst Tom Nikic, the acquisition is central to Shein's strategy of expanding its US retail footprint ahead of its IPO. Levi Strauss, Gap and Lululemon shares fell between 0.6% and 1.2% after the report.
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