Nike Sued by Consumers Over Failure to Refund Tariff Costs Built Into Prices
Nike faces a class-action lawsuit alleging it failed to roll back price increases after US federal courts struck down key Trump-era tariffs. Plaintiffs say consumers paid tariff-driven mark-ups that the company kept after the duties were invalidated.
The complaint hinges on the recent US Court of International Trade ruling that struck down several of Donald Trump's broad-based tariffs. Plaintiffs argue Nike justified 2025 price hikes specifically by citing those tariff costs in retail and e-commerce channels.
Legal scholars say the suit could mark the start of a wider wave of consumer actions against US importers if the federal ruling stands. Many brands could face refund obligations to consumers who paid duties-driven mark-ups.
Nike shares were down close to 2 percent intra-session as the news spread. The company has not yet commented; analysts say margin pressure linked to the case is likely to surface in second-quarter results.
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