Armani's 15% Stake Could Be Split Among L'Oreal, LVMH and EssilorLuxottica
Giorgio Armani's 15% stake, earmarked in the founder's will, could be split equally among France's L'Oreal, LVMH and Franco-Italian EssilorLuxottica, according to a press report. The decision would reshape the balance of power in the global luxury sector.

An Italian daily reported that the 15% stake set aside in Giorgio Armani's will last year could be distributed in equal portions among the three groups. L'Oreal would reinforce the beauty and fragrance side, LVMH the fashion and accessories pillar, and EssilorLuxottica the eyewear franchise.
The summary carried by Investing.com noted that talks are still at the foundation-board stage. All three companies already hold commercial ties with Armani through licensing or joint-venture arrangements; a deal would convert those partnerships into capital stakes.
Analysts said the Armani brand has held its allure despite the broader luxury slowdown. Should the stake transfer be confirmed, French influence over leading Italian houses would come back into focus — especially for LVMH, which would extend its Italian footprint beyond Bulgari and Loro Piana.
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