Ferrari unveils its first fully electric car
Italian luxury carmaker Ferrari has unveiled its first fully electric model, the Luce. The move by a brand traditionally known for its combustion engines has divided opinion on social media. It marks a new stage in the luxury sector's shift to electric power.
Ferrari has formally unveiled the Luce, its first fully electric car. For a brand long identified with its combustion engines, launching an electric model is seen as a long-awaited turning point in the car world. The new model's design, however, drew mixed reactions on social media.
Luxury carmakers are moving towards electric models amid tightening emissions rules and shifting customer expectations. For Ferrari, the challenge is how to preserve the engine sound and driving feel bound up with its identity in an electric vehicle. The company says it is emphasising performance and brand heritage.
Details on the Luce's price, production volumes and delivery timeline will become clearer over time. With rival luxury brands also accelerating their electric models, how Ferrari's move is received in the market will be closely watched. This is not investment advice.
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