German court rules shrinking Milka chocolate bar misled consumers
A German court in Bremen has ruled that the manufacturer of the classic Alpine Milk Milka chocolate bar misled consumers through 'shrinkflation' by reducing pack size. The ruling could set a precedent for stricter consumer protection enforcement across Europe.
A German court in Bremen has ruled that the maker of the classic Alpine Milk Milka chocolate bar misled consumers by reducing pack size while leaving the price unchanged. The court found the practice constituted a consumer disadvantage that violated transparency rules.
Known as 'shrinkflation', the practice has spread across food and everyday consumer goods in Europe in recent years and is widely seen as a cost-management technique to disguise price rises. Consumer groups described the verdict as a significant win.
The ruling is expected to set a precedent for similar cases in Germany and other EU member states. The European Commission has accelerated work on binding rules requiring greater transparency in product packaging across the bloc.
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