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Amazon commits $1 billion to send engineers to clients, copying Palantir's AI playbook

Amazon is committing $1 billion to embed engineers directly with clients to accelerate artificial-intelligence adoption. The company is copying the forward-deployed engineer model pioneered by data-analytics firm Palantir. The move aims to grow enterprise AI revenue at its AWS cloud division.

Rows of server racks inside a data centre
Rows of server racks inside a data centrePhoto: Brett Sayles / Pexels
MarketWatch Top Stories46 d agoAMZN PLTR
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Amazon has announced a $1 billion investment to accelerate enterprise customers' adoption of artificial intelligence. The company will place engineers directly alongside clients to support projects on site.

According to MarketWatch, Amazon is following the strategy of data-analytics firm Palantir with the move. Palantir is known for embedding engineers at customer sites to put its software into use quickly. Amazon aims to grow revenue at its AWS cloud division with a similar approach.

The step comes as the race to expand AI revenue intensifies among the large technology companies. Analysts said the forward-deployed engineer model can strengthen customer loyalty and deepen long-term contracts.

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Source: MarketWatch Top Stories
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This article is an AI-curated summary of the original story published by MarketWatch Top Stories. The illustration is a stock photo by Brett Sayles from Pexels and is not from the original story.

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