UK bans Instagram betting ads featuring Kane and Haaland
Britain's advertising watchdog has banned Instagram betting adverts featuring footballers Harry Kane and Erling Haaland, ruling they had strong appeal to under-18s. The decision orders that the ads not appear again in their current form.
Britain's advertising watchdog has banned a set of Instagram betting adverts that featured footballers Harry Kane and Erling Haaland, ruling that they had strong appeal to people under 18. The decision targets gambling promotions shown on the social platform.
The regulator said using high-profile players who are popular with children breached rules designed to shield minors from gambling marketing. The ruling orders that the ads not appear again in their current form and signals tighter scrutiny of how betting firms advertise online.
The case adds to a wider push in the UK to curb gambling advertising, especially where it overlaps with sport and young audiences. Betting companies and platforms face growing pressure to prove their marketing does not reach or appeal to minors.
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